The Win Without Pitching Manifesto
The Win Without Pitching Manifesto (Gegen Press, 2010) has sold over 80,000 copies and garnered more than 1,500 5-star reviews on Amazon. Its publication launched a revolution in how creative services are sold around the world. The Manifesto is available in multiple formats and is being translated into multiple languages. More than a decade after its initial publication, annual sales continue to increase every year.
Pricing Creativity
Pricing Creativity: A Guide to Profit Beyond the Billable Hour (Gegen Press, 2018) is a comprehensive guide to value-based pricing for creative firms. Pricing Creativity has launched its own revolution in how creative services are priced, moving countless firms away from hourly billing to other more lucrative forms of pricing. Backed by a full guarantee, Pricing Creativity is available in multiple formats, only at pricingcreativity.com.